I don’t believe in ‘adding on’ mobile friendliness to your website as a chargeable extra. All of the websites I create are Google Mobile tested and respond to the device your visitor is browsing on.
What are the benefits of a Responsive Web Design?
A website with responsive design is a site that can adapt to the device and screen that the visitor is using. The site will automatically reformat itself to give the visitor the best user experience and meet Google recommendations for design.
Google constantly updates its preference and the way it looks at websites, and one of the latest recommendations from the internet powerhouse is to have a responsive web design. Google now uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimised for mobile platforms. With responsive web design now deemed best practice for industries, its importance only increases in 2016. But what exactly can a responsive website bring to your business?
Benefits of a Responsive Website
With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.
A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.
Through ensuring that your website is responsive, you essentially only have one website instead of two. This is much more cost effective; as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you then have two SEO campaigns. A responsive website is all round much easier to manage.